Responsive Design: The Heart of Positive User Experience

When designing or redesigning a website there are so many things to take into consideration. One of which is the how user friendly your website will be on mobile and tablet devices. This key design concept is called Responsive Design.

To put it differently, with over 55 percent of sites being accessed on mobile devices instead of desktops, all business websites should be responsive.

These statistics will only begin to grow as mobile and tablet devices become more affordable and more accessible around the globe. This, coupled with a decrease in notebook and desktop sales compared to smaller apparatus, means responsive design is not actually an option, it is a given.

What is this Responsive Design thing?

Responsive sites are made to provide users the greatest possible experience across all contemporary computers, tablet computers, smart phones, and web-ready devices. Websites made responsively need to scroll, browse, and browse with no resizing or panning. The sites are designed and constructed to fit and operate efficiently, offering identical user experiences across all the various spectrums of devices.

You want your company’s site to be easy, easy to upgrade, and astonishing across all of the devices. It could be an error to take tablet and mobile use data for granted. Your potential customers are attempting to find companies on their telephones as we speak!

Why is Responsive Design such a buzzword?

In the previous ten years, mobile data traffic has climbed 3000%, that is anticipated to grow by over 400 percent by 2021.

Consider the number of times you use your phone daily… How frequently do you use your phone to Google or fact check something you read on social media?

Smartphones are Extremely Popular

80 percent of net users possess a smartphone. There are far more mobile users than users. Folks have far shorter attention spans and are not going to offer a site another chance if it’s a slow loading time or won’t display correctly in their own mobile device. We dwell within a consumer-savvy society where individuals are accustomed to internet immediate satisfaction due to technologies.

Normally we invest three hours each day glued into our telephones. A current Huffington Post-analysis revealed that:

responsive sites found a 37% growth in unique visitors along with also a 50% rise in time individuals spend on webpages.

-Huffington Post

In a perfect world, you need your business’s site to be nicely equipped, well received, and simple to navigate. You need people to recall your site and to go back for it or recommend this to your buddy.

Better Performance = Happier Customers

Responsive design assists with your site performance through devices, leaving customers feeling joyful, and pleased with their expertise.

Consider the last time you saw a fast and user friendly website. What did that caused you to feel about the company? The Professionalism and care is seen almost immediately.

Responsive Design Enhances SEO

Sure, it is good to have a practical site that looks fantastic and exhibits all of the information pertinent to your enterprise.

But it is not so good if nobody can discover your site!

Ranking tremendously across search engines is also a significant part of any companies marketing strategy. Since every company wants to be viewed ahead of opponents in their local area. At 2015, Google made a decision to prefer responsive design due to their mobile search effects. Making sense if you consider it… Why do they prefer unresponsive sites which will not divert and display the right details on mobiles and tablet computers?

Potential Customers near You will be using their mobile phones to search terms that Should direct them to your company’s website.

Thus, you wish to get recorded in the searches for these search terms. Therefore it is vital that your company has a responsive site.

Google Prefers Responsive websites

Google is reprimanding non-responsive websites in their algorithms, preferring responsive websites when showing search results.

You do not wish to make it difficult for your intended audience to discover your small enterprise.

Future Proof Your Website

Among the greatest things about incorporating responsive design into your site is it will accommodate two devices of the future.

As an increasing number of people buy smart watches and access the net through big televisions and ports, your site will match for their displays.

RWD does not accommodate by the sort of device that you’re using, it adjusts to the resolution and display size. Consider it like water seeping into various vessels.

People Access Social Media with Their Phones

[bctt tweet=”Social networking results in over 33 percent of site traffic and over 55 percent of social networking intake occurs on mobile devices.” username=”@rebrandedio”] Most the traffic comes from programs or social websites advertising… consequently, if you’re using social networking to drive visitors to your site… The site has to be responsive… If you are sending visitors into a website which will not work correctly in their own mobile devices, it is a waste of marketing revenue!

All this has to be considered seriously once you create the commitment to your enterprise and your staff by buying a design or redesign your present companies site.