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PPC Marketing

Online marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. With Adwords and pay per click marketing, you can easily segment your market and directly target and optimize your paid ad campaigns.
  • U.S. internet advertising revenues hit $15 billion in the 3rd quarter of 2015, making it the highest quarter on record with a 5 % increase from Q2 2015, which came in at $14.3 billion.
  • Global total Internet advertising revenue is forecast to grow from US$135.42B in 2014 to US$239.87B in 2019.
  • Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending.
  • Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017.
  • In 2015 more than a third of CMOs said that digital
    marketing will account for 75% or more of their spending within the next five years.

PPC Campaign Management

Campaign Goals
Campaign Goals
We start the campaign by gaining critical insights regarding your business and the desired goals of the campaign.
Critical questions to ask include:
* How will we know the campaign was successful?
* Do you want to build brand awareness?
* Do you want to increase traffic to the website?
* Do you want to increase sales?
* Do you want to increase leads?

Asking these critical questions gives us the foundation we need to build a successful campaign.
Research & Analytics
Research & Analytics
Keyword research:
In order to target the correct audience, we need to choose keywords that they would use in order to find your products and services. It’s a time consuming exercise, but absolutely necessary in order to build the foundation for a successful PPC campaign. Even though keyword research is one of the starting points for any campaign, it's a process that we revisited regularly in order to yield the best possible results for our clients.
Competitor & industry analysis:
By completing a competitor and industry analysis, we can determine how your business stacks up against competitors in your industry.
Ad Copy Optimization
Ad Copy Optimization
We utilize the keywords to create various permutations of the same ad. This allows us to test various ads against each other in order to determine which ads yield the best ROI. Ad Copy Optimization never ends as audience and industry trends keep changing.
Landing Page Optimization
Landing Page Optimization
Your landing page may either be an existing page on your website, or a dedicated landing page with content tailored towards a specific promotion you are running. We optimize the content based on what part of the marketing funnel your target audience is in, keeping your campaign goals in mind every step of the way. Landing page optimization includes both design and copy to ensure consistency between your website, brand message and ad copy.
Bidding Management
Bidding Management
Managing and monitoring bids is essential to maintaining a healthy PPC campaign. We use proven methodologies in order to define bidding strategies for our clients. The bidding strategy is largely determined by the goal of the campaign as each goal requires a different bidding strategy.
Important considerations:
* Recommended budget for the entire campaign
* Cost per click (CPC) of each PPC ad
* Estimated gains from the ad campaign

These values play into the strategy to where we can get the keywords we want at the best price.
Campaign Tracking & Reporting
Campaign Tracking & Reporting
We monitor and track campaigns continuously in order to gain insights on how our strategies are performing.

Pay Per Click Tracking & Reporting Metrics:
* Overall number of clicks & CTR (click through rate), which tells you how effective your copy is;
* Bounce rate and time spent on the landing page, both indicators of how effective your engagement and call to action is;
* Goal conversions, whether it is a sign-up, a download, or a purchase;
* Return on investment, which shows how much your client made from the PPC ad campaign.

All the above metric form part of our monthly reporting to our clients.

Funnel Optimization

Using the funnel method to lead search engine users towards your desired goal and direct traffic where you need it to go, when your audience is ready to move forward.
Keyword Contextual Targeting
Keyword Contextual Targeting
Our keyword selection process involves looking at keyword competition, popularity among your target audience, and contextual relevance to your brand.
Placement Targeting
Placement Targeting
It’s important to know where to place your ads to reach the widest audience possible. We look for space in the websites of online influencers, industry leaders and hightraffic, high-authority pages.
Interest Category Marketing
Interest Category Marketing
We will help you develop PPC marketing collateral based on your target audience’s interests and placement in the marketing funnel. The conversion goals set for each market category will di􀃗er based on the funnel as well.
Remarketing
Remarketing
This method lets you trail and target previous site visitors who have exited your page without fulfilling a goal conversion.